The Invitation

Build your business on a name the industry trusts.

For more than seventy years, Bajaj has been the name behind India's top tables. Today we are growing our network of authorised partners, and looking for a select group of dealers and distributors to represent Bajaj in their markets.

A few years ago a dealer of ours was taking a beating from a customer over a faulty piece. We told him what we tell every partner now: replace the product first, then come to us. We will make sure the customer is happy, and we will make sure you are not out of pocket. That is the kind of partner we are trying to be.

Start a conversation

Why partner with Bajaj

The name
The name

Seven decades at the table, India's largest chafing dish manufacturer by units, and the house behind the industry's firsts. The country's five-star groups serve with Bajaj. You represent a name your customers already respect.

The range
The range

Patent-pending hinges, proprietary finishes and protected designs, with new collections every season, so your showroom always has something no one else is showing.

The terms
The terms

Transparent commercial terms and an incentive structure that rewards commitment, walked through directly with every partner before you sign anything.

The backing
The backing

Lifetime on steel, fifteen-day resolution, AMC cover and spares stocked well beyond the warranty.

The support
The support

Catalogues, digital and photography assets, showroom and display support, a joint presence at trade shows, product training, a dedicated point of contact, and access to our design and project team for hotel, chain and custom work.

What you'll be selling

The hinges

Velair, the soft-close hinge, and Aerolift, the all-stage hinge. Both patent-pending, both engineered here over two years, both light in the hand and made to last.

The dripless lid

The only true dripless chafing dish made in India.

The finishes

PVD in five tones and Velvetec in a spectrum of colours, applied in our own captive plants.

The range

New designs and collections released continually.

Who we partner with

We are not looking for the largest dealer in every market. We are looking for the right one, and our best partnerships have been built on reputation and shared values.

An ideal Bajaj partner has:

  • A real presence in the hospitality or catering equipment trade
  • Experience serving hotels, caterers or institutional clients
  • A showroom or display space that presents premium buffetware properly
  • A capable sales and service team for B2B customers
  • A track record of ethical, professional business
  • A commitment to building the brand for the long term

If that sounds like you, we would like to talk.

A relationship built both ways

What we ask of you
  • Represent the brand well, and give customers the experience they expect from the name
  • Deal honestly and transparently, with fair pricing and strong after-sales care
  • Protect the designs and innovations that make Bajaj what it is
What you get from us
  • Marketing, showroom and display support, and a range that refreshes every season
  • Reliable, planned supply so you never miss a season
  • Full training, a dedicated point of contact, and design support for custom and OEM projects

Our dealers are our brand custodians. We grow together, and we protect together.

How to become a partner

  • Step 1

  • Step 2

  • Step 3

Reach out

Tell us about your business and the market you serve, through the form below or our contact team.

Let's talk

We will understand your goals, walk you through the partnership and our commercial terms, and see whether it is the right fit, both ways.

Come on board

Once we are aligned, we set you up with everything you need: products, training, branding and support.

Let's build something lasting.

Whether you are an established distributor or a growing dealer with the right ambition, we would like to hear from you.

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Or reach our partnership team directly at partnerships@bajajequip.com +91-11-42475686

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